Why Casual Games Are So Popular
Published
Casual games are easy to learn, quick to play and free to try, which is a rare combination. You do not need a console, a download or a long tutorial. You open a page and play.
They also fit around real life. A round of a puzzle or arcade game takes only a few minutes, so it works on a bus, during a lunch break or between tasks.
Finally, they are social in a simple way. Sharing a high score with a friend and trying to beat it is all the competition many people need.